Industry News

Yankee Candle Sparks New Chapter with Revamped Retail

A ‘refreshed store’ in Georgia ushers in a new approach five months after announcing store closures.

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By: Lianna Albrizio

Associate Editor

Yankee Candle lit the wick to its reopening at Mall of Georgia – five months after the Newell Brands-owned homecare brand announced it was reducing its global workforce by more than 900 employees and closing 20 Yankee Candle stores. The “refreshed store” ushered in an “immersive grand opening” by bringing back favorite fragrances and a sampling experience for shoppers. The store reopening at the Mall of Georgia in Buford in the Peach State followed renovations. Officials said the reopening...

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